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two women workout out as part of their Noom diet app experience

If weight loss were easy, there probably wouldn’t be so many diets and programs out there. Unfortunately, a lot of them are nothing more than fad diets, which are generally going to be a waste of your time and money.

What if there were a program, though, that actually taught you how lose weight and keep it off for good. What if that same program also connected you with a diet coach and support community, who was there to walk with you hand-in-hand on your weight loss journey?

It’s time to meet Noom, a new weight loss and coaching app that has had nearly 50 million members.

With all of its success, it’s no wonder then that it was one of the most searched for diets of 2019 [1], has been plastered all over social media, and has quickly become one of the most popular diets of 2019.

With all the buzz, though, how can you decide if it’s the right diet for you? While there’s a lot to love about this app, there are still some potential downsides to consider as well.

Keep reading to find out if it’s worth your consideration.

What is Noom?

Noom is a hugely weight loss app that has become super popular millennials and older adults alike. It’s tech-friendly, unique, and personalized to help you lose weight in a way that’s safe, healthy, and even fun [2].

To help you reach your diet and health goals, users are asked to quickly fill out a questionnaire asking for specific information such as weight loss roadblock you’ve encountered, your goal weight, your current weight, and any health issues you may have (like diabetes, for example).

Once the goals are established, you’ll get started on a journey towards reaching your weight loss goals.

You’ll work one-on-one with a Noom coach to help reach your goals. To accomplish this, they start by helping you identify your bad habits, so you replace them with good ones.

This is just one of the ways that they claim they can help you keep the weight off for good.

How it Works

the noom diet app

Once you’ve downloaded the Noom app, you will complete a series of quick and easy steps to get started:

  • Complete your diet profile to get a personalized weight loss plan. See how long it will take to reach your goals
  • Download the app to track foods, use their food list, and barcode scanner for meal prep and planning
  • Track your exercise, get workout tips, and make daily logs of your weight and blood sugar, and blood pressure
  • Connect with your Noom Coach via the app
  • Connect with the Noom community
  • Get daily articles and info to further your eduction and keep on top of the latest weight loss trends and research

Noom was designed by doctors and behavioral psychologists, so its principles are based on science and years of research [3]. This is just one of the things that separates from the fad diet programs out there.

Noom Pros & Cons

What Are Real Customers Saying About Noom?

This is a complete but fun & entertaining mental workout! The information & decision making details make you THINK. An important ingredient for long term weight management!! I am loving my guided walk with NOOM. AND……I’m losing weight!! -Martha B, Verified Reviewer [4]

Based on our research, it’s hard to find many negatives about the Noom diet app. That doesn’t mean that it works for everyone, however, and it isn’t necessarily the best choice for everyone.

Here’s a quick look at pros, and some of the potential cons we’ve identified as well.

Pros

  • Learn Healthy Habits
  • Individualized Program
  • 1-on-1 Coaching
  • Connect with the Noom Community
  • Database of More Than 150,000 Foods
  • Get a Clear Roadmap for How Long it will Take to Reach Your Goals
  • Nearly 80% of Users Reported Losing Weight [5]

One of the things that we love about Noom, is that it has more of a focus on changing your habits. This is one of the first steps you’ll need to undertake, in order to make real and meaningful changes.

The weight loss is great too, but learning how to keep it off permanently, is one of the things that makes Noom different from other diets out there.

The other factor that makes Noom a top-choice is that they give you a clear roadmap for how long it’s going to take to reach your goals. This happens as soon as you complete their diet profile, which takes less than 10 minutes to finish. It’s based on your starting weight, your exercise and eating habits, as well as your goal weight.

Seeing this displayed in a graph form is a good way to get motivated right out of the gates, and can quickly set you up for success as you connect with your coach and start the diet.

Cons

Noom Complaints?

Weight loss has been very slow with ups and downs and plenty of plateaus. I have received very little personalized coaching. I am going to see if I make a breakthrough in another couple weeks! [4]

  • More Expensive than Other Apps: $54 per Month on Monthly Plan
  • Cancellation Has Been an Issue for Some
  • Requires Own Grocery Shopping and Meal Prep
  • Coaches Aren’t Necessarily “Experts”

The knocks against Noom? It can be pretty expensive, compared to some other similar diets. The reason for the higher price tag? It mostly has to do with the coaching element, as well as all the benefits the app provides. Working one-on-one with a diet coach is typically going cost you a lot more than $50 per month, so if you consider that benefit alone, the price tag may seem a bit more affordable.

If Noom’s pricing is prohibitive, then you may wan to consider a Noom alternative, maybe even one hat has a free plan, like MyFitnessPal (see how they compare). Keep in mind, that you can also bring the cost of Noom down, if you commit to more month at a time.

While Noom does pair you with a coach, the hours they keep aren’t always convenient for everyone. In most cases, you’l be chatting with them via the Noom app, which is another potential downside for those who prefer more of a human connection.

All-in-all, though, we’d say the pros outweigh the cons of Noom, and it’s worth considering if it fits within your budget.

Noom Cost: How Much per Month?

access a huge database of healthy recipes any time from your app which also shows their full pricing details

How much does Noom cost? Noom starts at $59 per month for their full plan. The monthly price can be lower, however, if you’re willing to buy multiple months at a time.

They currently offer 2 month, 4 month, 6 month, 8 month, and annual plans:

  • Monthly Plan: $59
  • 2 Months: $99
  • 4 Months: $129
  • 6 Months: $149
  • 8 Months: $159
  • Annual Plan: $199
  • 14-Day Trial Available

Please note, prices can vary depending on the latest Noom discounts being offered, and all costs can be set as “auto-recurring” if you plan on keeping up with Noom over the long-term. However, these plans can be canceled at any point based on your requirements.

Review Summary: Is it Worth it?

In summary, we’d say that Noom is worth the price, and worth your consideration for everything that it has to offer. There aren’t many diet apps out there that connect you with your coach, help you form healthy habits, and claim to show you how to keep the weight off for good.

Noom checks all the boxes in terms of being a program that has your best interests in mind. Because of that, all of the other benefits we’ve detailed above, we’re happy to recommend Noom to those who are looking for a long-term solution to their weight loss.

Right now, you can try Noom for 14-days to see if you like it. It’s risk free, and you can cancel at any time:

Learn more about Noom and start your free diet profile here.

Resources

  1. Year in Search 2018, Google Trends. Retrieved from https://trends.google.com/trends/yis/2018/US/
  2. Noom: Stop Dieting. Get life-long results. Noom. com. Retrieved from https://www.noom.com/#/
  3. S Jacobs, et al, Adherence as a predictor of weight loss in a commonly used smartphone application, Obes Res Clin Pract. Retrieved from https://www.ncbi.nlm.nih.gov/pubmed/27292942
  4. Noom Reviews, Trustpilot. Retrieved from https://www.trustpilot.com/review/noom.com
  5. Sang Ouk Chin, et al, Successful weight reduction and maintenance using a smartphone application in those with overweight and obesity, Scientific Reports. Retrieved from https://www.nature.com/articles/srep34563